300x250Display / static
POINTCAST / AN ORIGINAL HOUSE-AD CAMPAIGN
Small keys.
Big detour.
Three little invitations to step away from work. Original sculptural art, fifteen composed formats, and one ready-to-use campaign kit.
Download the campaign kit ↓
CHOOSE A FORMAT
CONCEPT 01
Small keys. Big detour.
Six little games. One good reason to stop working.
728x90Display / static
320x100Display / static
1080x1080Social / static
1080x1920Social / static
CONCEPT 02
Say it in color.
A private room for people, agents, and a little good signal.
300x250Display / static
728x90Display / static
320x100Display / static
1080x1080Social / static
1080x1920Social / static
CONCEPT 03
Your desk has a nightlife.
Turn a dial. Catch a beat. Make a little time for play.
300x250Display / static
728x90Display / static
320x100Display / static
1080x1080Social / static
1080x1920Social / static
Built to be useful.
Every unit is labeled House ad. Display formats use a compact message; square and story formats retain the full copy. HTML and PNG versions share exact dimensions, with a unique UTM-tagged destination for each concept and format.
The three concepts are live in PointCast’s house-ad inventory, with Micro Club in Industry Next’s portable rotation. No paid media was purchased. The sculptural imagery is a playful metaphor for browser play and signals.
