{ "product": "PointCast Micro Club", "updated": "2026-10-02", "timezone": "America/Los_Angeles", "type": "Proposed operating plan; targets are not measured results", "mission": "Give small-controller owners a worthwhile daily place to play, connect, and make their setup useful.", "primaryAudience": "Existing Codex Micro owners", "secondaryAudience": [ "Ordinary keyboard and touch players", "Adjacent controller owners after compatibility testing" ], "northStar": { "name": "Weekly returning pilot players", "definition": "Consented participants who complete a game on at least two distinct days in a seven-day window", "baseline": null, "status": "Baseline not established. Optional first-party pilot measures week-two return; the proposed weekly north star still needs separate evaluation. Browser-local Passport is not sitewide analytics." }, "targets": [ { "id": "activation", "numerator": 8, "denominator": 10, "definition": "Observed newcomers complete a short round within three minutes of landing, without moderator help", "observed": null }, { "id": "week-two-return", "numerator": 6, "denominator": 20, "definition": "Activated pilot participants complete a game in days 7 through 13 after activation", "observed": null }, { "id": "circuit-completion", "numerator": 12, "denominator": 20, "definition": "Consented participants who start Today finish all three games that day", "observed": null }, { "id": "shared-ritual", "numerator": 4, "denominator": 10, "definition": "Participating pairs exchange a response or replay a shared challenge on two separate days", "observed": null } ], "phases": [ { "days": "1-30", "reviewDate": "2026-10-30", "outcome": "Prove the first visit", "gate": "Working six-game discovery and setup; eight of ten observed first completions within three minutes; consented measurement baseline", "ifMissed": "Fix the dominant activation failure before adding another destination or an account requirement" }, { "days": "31-60", "reviewDate": "2026-11-29", "outcome": "Prove the return", "gate": "Six of twenty pilot participants return in days 7-13; one replayable adventure or edited collection; four of ten pairs form a shared ritual", "ifMissed": "Interview returners and non-returners; revise the content promise before increasing acquisition or building billing" }, { "days": "61-90", "reviewDate": "2026-12-29", "outcome": "Prove a small business", "gate": "One complete commercial pilot offer; actual receipts separated from interest; direct-cost accounting; three invited maker prototypes; optional identity only after demand and security checks", "ifMissed": "Keep the core useful and free; revise the offer rather than adding subscriptions to compensate for weak retention" } ], "commercialHypotheses": { "livePaidOffer": false, "sponsoredCircuitPriceUsd": 500, "ownerCollectionPriceUsd": 9, "pricesAre": "Research hypotheses, not current offers or benchmarks", "exampleSponsorPilot": { "hypotheticalFeeUsd": 500, "actualProductionCostUsd": null, "actualSupportCostUsd": null, "actualHostingAndPaymentCostUsd": null, "actualContributionUsd": null, "actualContributionPercent": null, "observedRevenue": null, "costPlanner": "/product/pilot-planner.html", "note": "Scenario inputs require explicit estimates. Unknown actual costs are not zero. Modeled contribution includes valued internal labor and excludes acquisition, fixed overhead, tax and obligations outside inputs." } }, "boundaries": [ "Browser-local progress is not an account, hardware ownership proof, verified competitive rank, or cross-device identity", "Private Signal Rooms are not a public social network", "Physical light output requires the optional bridge and its guided visual qualification", "No manufacturer partnership, market leadership, traction, sales, or sponsor relationship is claimed", "Historical adjacent-market evidence does not establish Micro demand" ], "evidenceSnapshotDate": "2026-09-29", "researchReport": "/reports/market-report.html", "requirementsBaseline": "/reports/v2-prd.html", "operatingPlan": "/product/", "outreachPlan": "/product/outreach.html", "sprintBacklog": "/product/sprint-backlog.json", "measurement": { "choice": "/pilot/", "definitions": "/pilot/measurement.html", "report": "/api/pilot/report", "enabledByDefault": false, "qaExcluded": true, "retentionDays": 30, "baseline": null, "note": "A working collector is not measured audience behavior. Small cohorts and metric cells are suppressed; mature return denominators wait until day 14." }, "adventure": { "name": "Lantern Route", "path": "/adventure/", "scope": "Three chapters with seeded replay, local progress, keyboard and touch", "state": "shipped", "progress": "Browser-local; separate from the six-game Passport and optional play pilot", "audienceEvidence": null, "verifiedAt": "2026-10-01T17:40:12.738Z", "rulesVersion": 1 }, "ownerGuide": { "path": "/support/", "version": "1.0", "state": "shipped", "verifiedAt": "2026-10-01T23:30:10.105Z", "compatibilityRecord": "/support/compatibility.json", "scope": "Saved-mapping control checks, setup recipes and reversible recovery", "evidenceBoundary": "Browser behavior, vendor documentation, native USB transport and visible lights are distinct; untested combinations stay untested" }, "collections": { "path": "/collections/", "state": "shipped", "firstEdition": { "id": "late-post-01", "name": "The Late Post", "path": "/adventure/?edition=late-post-01&v=1", "rulesVersion": 1, "scope": "Three fixed authored puzzles with separate local checkpoints and a named postcard", "featuredFrom": "2026-10-01", "featuredThrough": "2026-10-07", "timeZone": "America/Los_Angeles", "permanentReplay": true }, "verifiedAt": "2026-10-02T05:34:39.102Z", "feedback": "Pending; first edition is an editorial choice, not measured audience preference", "observedDuration": null }, "outreachPreparation": { "state": "prepared", "pressKit": "/product/press-kit.html", "facts": "/product/press-facts.json", "draftCount": 3, "draftVisibility": "Local review only; not publicly published", "researchChecked": "2026-10-02", "verifiedAt": "2026-10-02T11:37:03.131Z", "messagesSentBySprint": 0, "interestAndCommercialTerms": "Not established" }, "sponsorPreparation": { "state": "prepared", "verifiedAt": "2026-10-02T17:39:07.617Z", "brief": "/product/sponsor-pilot.html", "sample": "/v2/?demo=pointcast-house-01&game=dial&seed=house-demo-01&v=2#console", "planner": "/product/pilot-planner.html", "scope": "Proposed seven-day Micro Club creative pilot; no active paid offer", "measurement": "Delivery and QA evidence only; no sponsor performance attribution", "commercialEvidence": null }, "makerPreparation": { "state": "prepared", "sprint": "MC-009A", "parentSprintState": "conditional", "verifiedAt": "2026-10-02T23:38:44.445Z", "guide": "/makers/", "starter": "/makers/starter/", "sourcePackage": "/makers/micro-club-maker-starter-v1.zip", "manifest": "/makers/kit-manifest.json", "scope": "First-party Little Landing example, portable source and pending review contract", "externalPrototypes": null, "invitationsSentBySprint": 0, "pending": "Reuse terms, approved maker/removal contact, recipient-specific invitation authorization and three actual reviewed prototypes" } }